Tucson Progressive

Pamela Powers Hannley, a progressive voice for Arizona

Should Tucson’s scenic routes be cluttered with signs? Come to today’s City Council meeting

Driving near Gates Pass (Photo Credit: Pamela Powers)

Tucson is surrounded by the natural beauty of the desert and the majesty of the sky islands. Less than 15 minutes, from little abode in midtown is the scenic route along River Road and access to the Rillito River Park trail. Maybe there is something primal about being surrounded by the natural world, but all I know is that it cleanses the soul and calms the mind.

In an attempt to preserve Tucson’s beauty, the local sign code includes a section that limits business signage and billboards along the designated scenic routes. The roads highlighted in red on this city map mark designated scenic routes. When the sign code was written several years ago, these routes were on the outskirts of town. Thanks to sprawl, the city has encroached upon some of these areas.

Now the Citizen’s Sign Code Committee, a business-oriented advisory committee to the Tucson Mayor and Council, wants to weaken the sign code along Tucson’s scenic routes and allow for larger signage. Obviously, this would increase blight and lead to the destruction of scenic views like the one above.

In her ward newsletter, Councilwoman Karin Ulich alluded to finding a balance between preserving the natural beauty of the surrounding desert and mountains and promoting commerce.

Councilman Steve Kozachik took this idea a step further in his ward newsletter and tried to tie bigger signs to jobs:

More on jobs? We are looking at restructuring some of the provisions to the sign code. While everybody on the council recognizes the need to protect the natural beauty of our scenic areas, we must find the balance between jobs creation/ preservation and protecting that public good. There is general consensus that the sign code needs an overhaul. What we will vote on next week is a step in that direction that I am confident will reflect our mutual concern for the environmental sensitivity of our surrounding areas and the need to allow businesses to operate in ways that give them a fighting chance at survival during this economic downturn.

Sorry, Koz, but I don’t buy this. Primarily, the jobs you will create with larger signs along the scenic corridor are short-term, sign-building jobs. In this era of social networking and Internet marketing, having a big-ass sign is not essential to business survival. In fact, I would argue that having a facebook page, a Twitter account, a blog, an e-mail marketing list, and/or a well-organized website with good search engine optimization are far more important to business success than a giant roadside sign. (Also, Internet marketing provides ongoing jobs– not short-term jobs.)

View from Pima Canyon (Photo Credit: Pamela Powers)

Having a tasteful sign with your business name and street number (please!) that is designed with a type style and color scheme that drivers can read at 40mph is important– yes– but that sign doesn’t have to be giant. After all, eventually drivers who see those big-ass signs every day just ignore them; in contrast, you can update your customers and their friends on facebook or Twitter continuously.

Businesses that are stuck in the big-sign-equals-success mindset need to wake up to the 21st century marketing techniques. Who is motivated to buy something from a roadside sign? Friend referrals (in person or through social networking) and an easy-to-find website are far more important. Seriously, I always “let my fingers do the walking” around the Internet before I get in the car, and I don’t know anyone under 60 who doesn’t.

At the December 14  City Council meeting, changes to the sign code for Scenic Corridor Zone District will be discussed. If you have an opinion, come to the meeting and voice it during the call to the audience. The meeting begins at 5:30 in the Council Chambers, 255 W. Alameda.

4 comments on “Should Tucson’s scenic routes be cluttered with signs? Come to today’s City Council meeting

  1. Pingback: Tweets that mention Should Tucson’s scenic routes be cluttered with signs? Come to today’s City Council meeting - Tucson Progressive -- Topsy.com

  2. recovering progressive
    December 14, 2010

    Another idiotic article from a progressive.  The sign code is just one of the insane hoops business have to jump through to start up in Tucson. It needs to be gutted.   I know progressives want everyone on welfare or unemployment but try not to be so self destructive.  Go ask your boss who pays the money to maintain your socialist paradise on the Tucson Citizen.

    • Ernie McCray
      December 14, 2010

      What in the world is idiotic about wanting to maintain nature’s beauty? That is sanity at its finest. Are there not enough signs in our world that we have to mar the desert with them? And, what pray tell, makes you even think for a moment that the Tucson Citizen has any connection with a socialist’s paradise? Progressives want “everyone on welfare or unemployment?” Why? Sure doesn’t sound progressive.

  3. dollarshort
    December 14, 2010

    Why not address the real issue and convert all existing and future signage to electronic broadcast?

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About

The Tucson Progressive: Pamela Powers Hannley

I stand on the side of Love. I believe in kindness to all creatures on Earth and the inherent self-worth of all individuals--not just people who agree with me or look like me.

Widespread economic and social injustice prompted me to become a candidate for the Arizona House, representing Legislative District 9 in the 2016 election. My platform focuses on economic reforms to grow Arizona's economy, establish a state-based public bank, fix our infrastructure, fully fund public education, growlocal small businesses and community banks, and put people back to work at good-paying jobs. I also stand for equal rights, choice, and paycheck fairness for women. I am running as a progressive and running clean.

My day job is managing editor for the American Journal of Medicine, an academic medicine journal with a worldwide circulation. In addition, my husband and I co-direct Arizonans for a New Economy, Arizona's public banking initiative. I am a member of the national board of the Public Banking Institute, and I am co-chair of the Arizona Democratic Progressive Caucus, the largest caucus of the Arizona Democratic Party.

I am a published author, photographer, videographer, clay artist, mother, nana, and wife. I have a bachelor's degree in journalism from Ohio State University and a masters in public health from the University of Arizona. I grew up in Amherst, Ohio, but I have lived in Tucson, Arizona since 1981. I am a proud member of the Unitarian Universalist Church of Tucson and the Public Relations Society of America.

My Tucson Progressive blog and Facebook page feature large doses of liberal ideas, local, state, and national politics, and random bits of humor. I also blog at Blog for Arizona and the Huffington Post.

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