Tucson Progressive

Pamela Powers Hannley, a progressive voice for Arizona

1964 to 2012: Perry, Bachmann, Romney, and Paul parrot Barry Goldwater (video)

Mad Men cast. (Photo Credit: publicity photo.)

Unless you have been living under a rock for the past few years, you have heard of the hit TV drama Mad Men.

Set in the late 1950s to early 1960s, Mad Men is AMC’s  award-winning, mini-series about a fictional group of Madison Avenue advertising executives. It features superb script-writing and acting, as well as impeccable period costumes and scenery. In addition, Mad Men gives us glimpses of office life before equal rights for people of color, women, or the disabled… and a sense of history.

By season 4, it’s 1964 in the world of Mad Men. 1964 is the year a newly sworn-in President Lyndon B. Johnson took Republican challenger and Arizona Senator Barry Goldwater and the entire Republican Party to the cleaners. In a landslide victory (61% of the popular vote), Johnson won every state except Arizona.

Television commercials played an important role in the 1964 election, and the extra features on the Mad Men Season 4, Disc 3 include a round-up of speeches and commercials by both the Johnson and Goldwater during their presidential campaigns. (OK, only a political media nerd would watch a show totally comprised of old campaign speeches and commercials… twice… but the footage was fascinating.)

What struck me as most amazing was the complete consistency in the Republican Party’s messaging from 1964 through to the current presidential campaign.

A little background, in the summer of 1964 Congress passed and Johnson signed the Civil Rights Act of 1964 — do you believe it: during a campaign year, they worked?– and language which would create other social safety net programs (including, Medicare and Medicaid) was being crafted.

Small government Goldwater took on Johnson who was in the process of creating War on Poverty and related programs: Medicare, Medicaid, food stamps, unemployment insurance, Head Start and other social programs that current Republicans are still fighting against.

Check out these Goldwater commercials to view the Republican Party’s age-old message.

Goldwater on small government
Big Government Commercial: Barry Goldwater 1964 Presidential Campaign Ad

Goldwater on morality
Immorality Commercial: Barry Goldwater 1964 Presidential Campaign Commercial

And here are a few familiar Democratic Party messages. Obviously, the Democratic Party’s messaging has changed, as evidence in the War on Poverty commercial. No one– not even our Black president– would run a commercial like that today. Heavy sigh…

Johnson’s ‘Goldwater is scary dangerous’ ad [paraphrasing, of course]
Republican Disunity Ad: LBJ 1964 Presidential Campaign Commercial

Johnson’s War on Poverty (I wish Obama would run an ad like this.)
War on Poverty Ad

Also, on the same DVD is Johnson’s January 1965 inaugural speech. Today’s media critics would chastise Johnson for his halting delivery, but the words are inspirational. I particularly like it when he says as a country we need justice, liberty, and union to survive. Think about that statement. Do we have those things today?

President Johnson 1965 Inaugural Address

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About

The Tucson Progressive: Pamela Powers Hannley

I stand on the side of Love. I believe in kindness to all creatures on Earth and the inherent self-worth of all individuals--not just people who agree with me or look like me.

Widespread economic and social injustice prompted me to become a candidate for the Arizona House, representing Legislative District 9 in the 2016 election. My platform focuses on economic reforms to grow Arizona's economy, establish a state-based public bank, fix our infrastructure, fully fund public education, growlocal small businesses and community banks, and put people back to work at good-paying jobs. I also stand for equal rights, choice, and paycheck fairness for women. I am running as a progressive and running clean.

My day job is managing editor for the American Journal of Medicine, an academic medicine journal with a worldwide circulation. In addition, my husband and I co-direct Arizonans for a New Economy, Arizona's public banking initiative. I am a member of the national board of the Public Banking Institute, and I am co-chair of the Arizona Democratic Progressive Caucus, the largest caucus of the Arizona Democratic Party.

I am a published author, photographer, videographer, clay artist, mother, nana, and wife. I have a bachelor's degree in journalism from Ohio State University and a masters in public health from the University of Arizona. I grew up in Amherst, Ohio, but I have lived in Tucson, Arizona since 1981. I am a proud member of the Unitarian Universalist Church of Tucson and the Public Relations Society of America.

My Tucson Progressive blog and Facebook page feature large doses of liberal ideas, local, state, and national politics, and random bits of humor. I also blog at Blog for Arizona and the Huffington Post.

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