Tucson Progressive

Pamela Powers, a progressive voice for Arizona

Stop the Beauty Madness: Ad Campaign Challenges ‘Beauty’ Myths & Stereotypes



I am a real woman, with a real woman’s body– not the body of an 11-year-old boy.

I am a Renaissance nude trapped in a Twiggy world.

I am Everywoman.

For the youngsters out there, Twiggy was the popular 1960s model who launched the anorexic waif look, which has been the scourge of curvy women for decades.

Slowly… very slowly… our society is becoming aware of the dangers of idealizing unrealistic female body traits (like the thigh gap, pictured here) and pushing media-defined “beauty” ideals on young girls. The social media focus on “Photoshop Fails” has helped some realize that the perfect body pictured in the Victoria’s Secret catalog was created by a dweeb with good computer skills– not by Mother Nature.

In a series of shocking but thought-provoking images, Stop the Beauty Madness is a new ad campaign that attacks the “impossible standards” of the ideal woman’s body, as well as attacking stereotypes of what or who women should be.

girl as doll

From #StopThe BeautyMadness

Today, there is more than a choir singing out the truths of true beauty. There is a great groundswell and the numbers are rising daily. We are a new tribe, and we know it is time to take back the streets-OUR streets. We know that begins with lifting our self-esteem, our self-imposed standards of worth, and honoring our deepest truths about what it means to be “enough.”

We are not only working towards this change. We are witnessing this change. We women KNOW we are done with competing, done with comparing, and done with playing the ugly/beauty game. We are waking up from the crazy beauty hypnoses we have been under.

We are determined to Stop The Beauty Madness in our ourselves, our mothers, our sisters and our daughters.

Part of this includes calling out the ugly truths hidden in our culture and our own minds. That’s what this campaign is about. It’s about strong words that reveal the ideas that need to be seen for what they are. It is not always pretty to see what is hidden deep in our psyche (or even just slightly under the surface), but it is important to see it clearly so that we may call it out and change it.

Do we get cultural push back? Yes. Does that stop us? No.

Welcome to a new world – one we are creating right here and right now. In this new world, our beauty is defined by whole-self qualities, not eye-to-nose and bust-to-waist-to-hip ratios. In this world, we KNOW we are more than our appearance, our size and our shape. In this world, we are throwing off our role as sales-hypnotized consumers and getting on with the task of changing the world.

Now more than ever this world needs us to stop shrinking behind ideas that are too small for us.

So we are here in mass to disturb the peace in beautiful, powerful ways. We are here to create a new culture around beauty. We are here to save ourselves and our children from our own childish and destructive obsessions. We are here to stand tall, AS IS, and get on with our lives.

At Stop The Beauty Madness, we are here for you, me, and most of all… US. We hope you join us by sharing the ads, taking our eCourse and adding your own voice to the conversation.

More images here.

Check out this article: ‘Stop the Beauty Madness’ Brands Ads with Brutally Honest Messages on the Huffington Post.

One comment on “Stop the Beauty Madness: Ad Campaign Challenges ‘Beauty’ Myths & Stereotypes

  1. lizabettyfiz
    July 10, 2014

    Love this ! True beauty and body postivity has been a key part of my life recently and I’ve been campaigning in my school recently. So that I love that there is are campaigns and people are taking the the time to really sit down and talk about it. I am all for this 😀


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This entry was posted on July 10, 2014 by in Body image, Capitalism, education, equality, Media, Sexism, War on Women and tagged , , , , , .
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The Tucson Progressive: Pamela J. Powers

I stand on the side of Love. I believe in kindness to all creatures on Earth and the inherent self-worth of all individuals–not just people who agree with me or look like me.

Widespread economic and social injustice prompted me to become a candidate for the Arizona House, representing Legislative District 9 in the 2016 election.

My platform focused on economic reforms to grow Arizona’s economy, establish a state-based public bank, fix our infrastructure, fully fund public education, grow local small businesses and community banks, and put people back to work at good-paying jobs.

In the Arizona House, I was a strong voice for fiscal responsibility a moratorium on corporate tax breaks until the schools were fully funded, increased cash assistance to the poor, expansion of maternal healthcare benefits, equal rights, choice, unions, education at all levels and protecting our water supply.

After three terms, I retired from the Arizona Legislature in January 2023 but will continue to blog and produce my podcast “A View from the Left Side.”

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